PROPH

APPLE X UNTITLED STORIES

tHE CHALLENGE

Connect with an unsigned artist to create a narrative.

tHE insight

The choices we make are what make us today.

tHE SOLUTION

Bring the artists story to life and tell his narrative through a number of formats that is able to share what we have discovered to a wider audience.

“Everything isn’t what it seems, its all left to chance." - Proph

 

In collaboration with Apple we teamed with unsigned artist Proph, a conscience rapper based in South London and created a brand for himself that reflects him. The project was displayed at an exclusive Apple: Unsigned Stories exhibition at Apple HQ in January 2020.

tHE brand

1/1

We wanted his brand to revolve around the theme of chance because even though we are constantly flashing between what is right and wrong, the chances we take on doing what we want to do is what makes us who we are today. This is why we chose a traffic light colour scheme. 

tHE print material

The concept is having everything scratch card based because scratch cards are symbolised as taking the chance of winning. The same concept is given to the album art. The scratch card will reveal a message from Proph because he is an inspiration to many young adults and kids who have gone through the wrong track.

The Promotion Posters

The Album Package

Scratch Cards

EXHIBITION @ APPLE HQ, LONDON

CREDITS:

Art Director / Photographer: Czarina Ubasa

Video Editor: Lily Xavier Francis

© Czarina Ubasa, 2020