APPLE X UNTITLED STORIES
Connect with an unsigned artist to create a narrative.
The choices we make are what make us today.
Bring the artists story to life and tell his narrative through a number of formats that is able to share what we have discovered to a wider audience.
“Everything isn’t what it seems, its all left to chance." - Proph
In collaboration with Apple we teamed with unsigned artist Proph, a conscience rapper based in South London and created a brand for himself that reflects him. The project was displayed at an exclusive Apple: Unsigned Stories exhibition at Apple HQ in January 2020.
We wanted his brand to revolve around the theme of chance because even though we are constantly flashing between what is right and wrong, the chances we take on doing what we want to do is what makes us who we are today. This is why we chose a traffic light colour scheme.
tHE print material
The concept is having everything scratch card based because scratch cards are symbolised as taking the chance of winning. The same concept is given to the album art. The scratch card will reveal a message from Proph because he is an inspiration to many young adults and kids who have gone through the wrong track.
The Promotion Posters
The Album Package
EXHIBITION @ APPLE HQ, LONDON
Art Director / Photographer: Czarina Ubasa
Video Editor: Lily Xavier Francis